Target your Market

I have worked with several Real Estate Agents over the past few years.  Going through their leads and sending Direct Mailers, and creating signage of all sorts.

Did you know a person will generally see something up to 6 times before they bite?  So keeping leads on a monthly drip campaign will greater your chances in landing that sale.

Nothing I hate more, is to go to the Mail Box and see more trees wasted unless, I have been targeted, and that mailer has something that I want or need.  Also how your mailer is designed and reaches your audiences curiosity .  So targeting your market rather then sending out aimless wasted trees is the key.  I have also noticed that what works in Tennessee does not work in Kentucky.  So I continuously look for ideas and venture into ideas of others.  What works for You?  I would love to hear your ideas.